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Ajman Bank's #YNG

The brief was to launch the Bank Account for the youth (individuals under 18 years of age), 

We came up with a name for the Account '#YNG', designed the Debit Card and launched the press campaign

 The campaign was addressed to the youth, and also to the parents/guardians of the minors.

As a result, the bank was able to recruit the young customers, The campaign was widely accepted, and a success.

The campaign lived on digital platforms and on traditional media.


Client _ Ajman Bank
Agency _ Face to Face_UAE
Creative Director _ Fabian Ruether

Art Director _ Prem Peter D'Souza

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