Abu Dhabi Airport Duty Free
Something special every journey.
The strategy here is to build on the recent re-launch of the Abu Dhabi Duty Free Brand but this time with a focus on a
calendar of different promotions, one after the other, giving a sense of 'there's always something special/an offer going on at Abu Dhabi Duty Free.
By doing this we retain the charm and simplicity of our very strong new identity advertising but in a much more promotional and 'hard selling' way.
The strength in this route is that it is massively Abu Dhabi Duty Free branded while being an extremely flexible and hard-working route that can carrry any promotional message or offer.
Client _ ADDF
Agency _ Face to Face, Dubai
Creative Director _ Mike Sands
Art Director _ Prem Peter D'Souza