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Abu Dhabi Airport Duty Free

Something special every journey.


The strategy here is to build on the recent re-launch of the Abu Dhabi Duty Free Brand but this time with a focus on a 

calendar of different promotions, one after the other, giving a sense of 'there's always something special/an offer going on at Abu Dhabi Duty Free.

By doing this we retain the charm and simplicity of our very strong new identity advertising but in a much more promotional and 'hard selling' way.

The strength in this route is that it is massively Abu Dhabi Duty Free branded while being an extremely flexible and hard-working route that can carrry any promotional message or offer.





Client _ ADDF
Agency _ Face to Face, Dubai
Creative Director _ Mike Sands

Art Director _ Prem Peter D'Souza


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